5.00pm

Doors open. Networking. Coffee and biscuits.

Welcome by Robin Gurney (Eesti keeles/English)
 

Panel discussion: Should your business have a blog? (Eesti keeles)

• Each panelist will briefly share their opinions on the pros and cons of commerical blogging. 
• 15 minute debate & questions from the floor.

Panel: 

Triin Tammert (Estonian Air)

Helen Saluveer (Monton)

Aivar Paalberg (Enter IT)

Kristjan Otsmann (Selge Pilt)

Moderator: Rain Rannu (Mobi Solutions)
 

Estonian Ministry of Economic Affairs & Communication Blogging Experiences (Eesti keeles)

by Kunnar Kukk, Ministry of Economic Affairs and Communications
 

How can you make money from your (personal) blog? (Eesti keeles)

by Kris Keerov, altex marketing

• You can display advertising but how much can you really earn/what are the issues?  
• Are there any other ways?
• Is it ethical to make money from your personal blog?
   

Äripäev Bloggers: Case Study (Eesti keeles)

by Meelis Mandel, Äripäev Editor in Chief

• Which companies are guest blogging at Äripäev? 
• What are they getting out of it?
• How can your company get involved and benefit?
   

Debate: Are blogs media? Should blogs be treated as media? (Eesti keeles)

• If blogs are media then should they be regulated as such?
• Should blogs be on the media planners and buyers' lists?
• What happens when someone libels or slanders someone?
• What are the other issues?

Panel:

Meelis Mandel (Äripäev)

Kerttu Metsar (Delfi)

Margus Sameli (Aegis Media)

Pille Pruulmann-Vengerfeldt (Tartu University)

Villu Otsmann (Tamme & Otsmann)

Henrik Roonemaa (Presshouse)

Jaanus Lillenberg (Postimees)

Marianne Mikko (http://mariannemikko.ee/)

Moderator: Raimo Ülavere (Mindsweeper)
 

Twitter Case Study (Eesti keeles)

by Janno Siimar, Velvet 

•  How Velvet OÜ used micro-blogging tool, Twitter, to generate lots of shoe sales plus Janno's opinions on good and bad corporate uses of Twitter in Estonia.
   

"Blogging and micro-blogging in my life" (English)

by João Lopes Marques (Novelist and columnist for Eesti Ekspress and The Baltic Times)

• How a daily presence in the internet has boosted interaction with my target audiences.
• The importance of feedback and the future of self-editing.  

Networking, snacks, drinks and prize draw sponsored by IMC & Estonian Air

• All those who attend Tallinn BlogFest 2009 will be entered to a prize draw to win a free ticket to IMC Helsinki November 2009 (if it goes ahead) or IMC Stockholm May 2010. Return flight included.
• "Networking corners" around special themes will be set up:

Kristjan Pillak (Rockwitch) will run the "techie issues" corner.

Janno Siimar will run the Twitter corner.

Villu Otsmann will handle the legal corner for discussions around slander, copyright etc.

Kris Keerov and others from (altex) will run the "Make money from your blog" corner.

Video interviews of delegates, speakers and panelists by Unlimited Television. They will post a video here after the event.