Programme 2011

Tallinn BlogFest 2011 happened on 6th of June at Nordic Hotel Forum.

Event Moderator: Ragnar Sass, Social Fox

12.45-1pm	Welcome Coffee
1-1.10pm	Introduction by Andri Viiand
1.10-1.25pm	Direct democracy and its “second coming” in the age of social media: Andrei Korobeinik, Member of Parliament, Estonia In a democratic country people can elect parliament, but can they participate in the decision making process between the elections as well? In Estonia there are a few options available, but many believe they don't work well enough. Direct democracy online state projects like Tom.ee and Osale.ee have failed - what next? Does the private sector now have the opportunity to offer solutions to the government?
1.25-1.45pm	The State of the Estonian Social Mediasphere: Toomas Toots, CEO, Freqmedia Inc.
1.45-2.05pm	Fear of politicians and the opportunity for citizens: Jaan-Matti Lillevälja, Brit Kerbo and Kerstin Raidma of http://rahalastele.ee/ How did the citizen’s voice reach (mass) media and politics through social media and what are the consequences? "Maha TTV- Raha lasteaedadele" has gathered more than 15,000 supporters in Facebook and has instigated various citizen actions.
2.05-2.20pm	Success story - charity campaign on Facebook - Toetame Saaremaa vaimupuudega lapsi: Taavi Rauniste and Tom Rüütel Our experience in organizing a charity campaign in Facebook. Volunteer involvement and leadership
2.20-2.50pm	How the social media brings down governments: Liisa Past, Meta Advisory The Internet and especially social media are been considered as one of the greatest threats in recent years to the totalitarian governments from Belarus and Burma to the Middle East. However, there is nowhere in the world to show us a successful online-revolution which has changed the society as much as our own Singing Revolution. What are the learning lessons for government and opposition? What can enterprises and social media users learn from all of this?
2.50-3.00pm	Zone+ solution - now you can install WordPress only with few clicks: Rauno Kais, Zone.ee
3.00-3.10pm	Pay4results - pay for results, not promises: Tõnis Hinnosaar, altex marketing
3.10-3.30pm	Networking and coffee break Live music by Peeter Kivvit from Pets and Pojad.
3.30-4.10pm	Social media’s role in growing online sales: Karl Philip Lund, Hurtigruten Web Team How Hurtigruten’s practical approach to social media builds internal enthusiasm for online efforts and grew online sales from 6 to 60 million EUROS in less than 2 years. (presentation in English)
4.10-4.25pm	Creating a Successful Niche Online Community: Kai Hinnosaar, Founder of www.ilutegija.ee The idea, the goal, the story so far. lessons learned, plans for the future, advice for others.
4.25-4.45pm	Social Media for Tourism: Marko Siller, www.eturism.ee Successful Case Studies.
4.45-5.00pm	B2B marketing with Linkedin: Andri Viiand, altex marketing
5.00-5.25pm	Unmoderated and Anonymous. To be or not to be? A debate between Meelis Mandel, Liisa Past and Karmen Turk Are anonymous and unmoderated comments damaging Estonian online media by reducing free/independent speech online? If so, then how and why? and what can be done about it?
5.25-5.30pm 6pm	Goodbye message and announcements: Andri Viiand Onwards: social and business networking